Touring launches a new service: Touring Bike. When you are in trouble while biking, Touring comes to the rescue and helps you with a spare bike while yours is being repaired. We came up with the graphical identity and activation ideas to promote this platform for different target audiences. Team partner: Karl Magnus / CD Air Brussels : Gregory Ginterdaele & Marie-Laure Cliquennois.
Promote going to work by bike and make a fun and competitive game out of this activity. Battle against other agencies and collect together with your colleagues the biggest amount of kilometers.
An online platform where you can subscribe your kid to bike together with kids from the neighborhood to school every day.
BIKE TO BECOME RICH
Turn on the app ‘Fiets je rijk’ (Bike to become rich) while riding your bike and collect the virtual gifts that you encounter on your route. We mix the virtual and real world to create a typical game where you have to collect as much points as possible. Afterwards you can trade the points and virtual gifts for real gifts.