Portfolio

Happiness

vondy — Mon, 05 Dec 2011 21:37:44 +0000

Sparkling new presentation now available here! The theme I chose this year is Happiness. I mixed fragments of lectures I’ve seen at the Cannes Lions Festival and OFFF Festival with my own interpretation on this main theme. Enjoy

Filed under: Advertising, Graphic

COKE LIGHT – FASHION TOOLKIT EUROPE 2011

vondy — Sat, 13 Aug 2011 16:11:44 +0000

Recruit a new generation of women (late teens, young adults) and build emotional engagement. The connection platform is the ‘lighter approach’ to fashion.

Taking into account: the collaboration with Karl Lagerfeld and the creative concept of the puppets (the light years) by Mother London.

Concepts: Karl Magnus, Tom Apers, Maarten van Hoof
CD: Kate Stockman
… and lots of other people at Square Melon

Filed under: Advertising

HUMO – FESTIVAL BOOTH

vondy — Sat, 13 Aug 2011 16:08:55 +0000

Team partner: Karl Magnus
CD: Eric Lahey

Filed under: Advertising

TWINGO – PR STUNT

vondy — Sat, 13 Aug 2011 16:07:35 +0000

Team partner: Karl Magnus
CD: Eric Lahey

Filed under: Advertising

MOROCCO – BEACH PROMOTIONS

vondy — Sat, 13 Aug 2011 16:06:17 +0000

Team partner: Karl Magnus
Account: Samira Laaroussi
CD: Eric Lahey

Filed under: Advertising

PALM – THE HORSE YOU CAN TRUST

vondy — Sat, 13 Aug 2011 15:54:38 +0000

Team partner: Karl Magnus
Strategy: Henk Ghesquyiere
CD: Eric Lahey

Filed under: Advertising

BNP PARIBAS – MOBILE BANKING

vondy — Sat, 13 Aug 2011 15:51:29 +0000

Team partner: Karl Magnus
Account: Sander van Poecke
CD: Eric Lahey

Filed under: Advertising

COKE ZERO – GAMING TOOLKIT EUROPE 2011

vondy — Mon, 04 Jul 2011 14:56:05 +0000

Brief: Create the toolkit for Coke Zero (all countries in Europe). Activate the brand in 3 levels: mass, medium and high end.

Concept: Gaming is not yet claimed by a brand. Target this audience with the Coke Zero experience “The impossible made possible”.

Concepts: Karl Magnus, David Prinsmel, Katrin van Eycken
CD: Eric Lahey
Strategy: Yannick van Keer
… and lots of other people at Square Melon

Filed under: Advertising

BOM AWARDS

vondy — Fri, 27 May 2011 07:47:47 +0000

Half februari werden reclamebureaus over het hele land aangezet om hun origineelste creaties voor een bekleed voertuig in te zenden voor de Best of Mobility Awards. Wij hebben gekozen om te werken rond twee programma’s op Discovery Channel: Myth Busters en Dirty Jobs.
Ze kwamen allebei in de top 10 terecht en Myth Busters werd verkozen tot in de top 3.

Team partner: Karl Magnus

Filed under: Advertising

MOROCCO – COMPOSE YOUR MOROCCAN JOURNEY

vondy — Tue, 01 Mar 2011 20:16:07 +0000

Morocco is all about diversity and different moods one can be in. Everybody can find his dream journey in Morocco, thanks to its variety.

1. SITE
The visitor can choose between different short movies: each one of them has a different ‘mood’ (i.e. sound of waves, someone playing a Moroccan instrument, typical street sound from the souks etc). The visitor can combine (play/stop) all of these movies till he has the ‘mood’ (symphony) he likes. When the visitor clicks ‘compose’ he enters the page with the connecting Moroccan destination (i.e. soothing sounds and clips of waves will lead to Saidia or Agadir).

2. RADIO
We let famous Belgian musicians (i.e. Wim Mertens, Jef Neve, Das Pop, Admiral Freebie etc.) compose their favorite Moroccan melody. In the beginning it sounds like an announcer introducing a classical music composition: “And now we listen to a piece of ‘Morocco Melody’ by Wim Mertens.” After 20 seconds follows the VO: Compose now your ideal Moroccan journey. Listen to your options and promotions on MijnMarokko.be. Morocco, land of diversity.

Team partner: Karl Magnus

Filed under: Advertising