Recruit a new generation of women (late teens, young adults) and build emotional engagement. The connection platform is the ‘lighter approach’ to fashion.
Taking into account: the collaboration with Karl Lagerfeld and the creative concept of the puppets (the light years) by Mother London.
Concepts: Karl Magnus, Tom Apers, Maarten van Hoof
CD: Kate Stockman
… and lots of other people at Square Melon
