Happiness

Sparkling new presentation now available here! The theme I chose this year is Happiness. I mixed fragments of lectures I’ve seen at the Cannes Lions Festival and OFFF Festival with my own interpretation on this main theme. Enjoy

COKE LIGHT – FASHION TOOLKIT EUROPE 2011

Recruit a new generation of women (late teens, young adults) and build emotional engagement. The connection platform is the ‘lighter approach’ to fashion.

Taking into account: the collaboration with Karl Lagerfeld and the creative concept of the puppets (the light years) by Mother London.

Concepts: Karl Magnus, Tom Apers, Maarten van Hoof
CD: Kate Stockman
… and lots of other people at Square Melon

HUMO – FESTIVAL BOOTH

Team partner: Karl Magnus
CD: Eric Lahey

TWINGO – PR STUNT

Team partner: Karl Magnus
CD: Eric Lahey

MOROCCO – BEACH PROMOTIONS

Team partner: Karl Magnus
Account: Samira Laaroussi
CD: Eric Lahey

PALM – THE HORSE YOU CAN TRUST

Team partner: Karl Magnus
Strategy: Henk Ghesquyiere
CD: Eric Lahey